An Ice Cream served in a cone with a Flake 99 is the UK's favourite ice cream. In the days of the monarchy in Italy the King had an elite guard consisting of 99 soldiers. Subsequently anything really special or first class was known as "99". When Cadbury launched its small Flake for ice creams in 1930, the UK ice cream industry was dominated by ex-pat Italians. So, to appeal to Italians we called our superb Flake a "99".
Cadbury Flake….the crumbliest, flakiest chocolate
A moment with Cadbury Flake is a moment of pure indulgence, the most sensual of chocolate experiences. That’s because Cadbury Flake is made from the crumbliest, flakiest chocolate.
Unique from the start….
Flake’s deliciously unique texture was inspired by a Cadbury employee back in 1920. His job was to pour chocolate into moulds. One day he noticed that excess chocolate spilled over the tops of the moulds and folded down into a stream of chocolate. The Flake product was created as the texture had many thin layers of chocolate and possessed the irresistible crumbly and flaky texture. And so the Cadbury Flake brand was born.
Flake is unique. Like fingerprints or snowflakes, no two Flake chocolate bars are the same. Flake literally ‘broke the mould’!
Iconic Advertising for an Iconic Brand
The ‘Flake Girl’ adverts are among the most famous and memorable of all time. 2007 saw the exciting return of the Flake Girl to UK screens. The advert retains the iconic theme and music, celebrating the unique way of eating Cadbury Flake and the Flake moment experience
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